B3 METRIX

Machine Learning for Business Intelligence

Machine Learning Algorithms - Business Cases

Predictive Analysis

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Integrate marketing mix variables

into a predictive model

to optimise marketing ROI

Segmentation

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Data Analytics enable accurate segmentation

of assortment and distribution channels

following observed buying patterns

Beyond CRM

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Machine Learning algorithms

allow segmenting customers

based on sales history and customer journey

FAQ

Price Optimisation

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Use Business Intelligence

to set optimal pricing according to

volume and margin objectives

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